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Struthion is a product management and strategy practice led by Samantha Park. It helps founders, small businesses and growth-stage teams decide what to build, test it with real users, and get it built.
Who it is for
There is an idea, early traction or a stalled MVP. Struthion pins down the problem, the customer and the smallest thing worth building.
The business is not software, and software is about to get built. Struthion scopes the product, works with designers and developers, and keeps the budget from going to the wrong build.
The product organization needs a leader, or a stronger discovery and delivery practice. Struthion steps in on an interim or full-time basis.
Something else? Engagements are shaped around the problem. If none of these fit, the scoping call is the place to say so.
Services
Each one is defined, then scoped to the client. Scope, timing and team are settled on the scoping call. Most engagements start with a few weeks of focused work. Questions about pricing? Let's talk about your needs.
2 to 4 weeks
For a vague idea, a product people are not adopting, or a team that cannot agree on what to build. It can end with advice, or continue into running the experiments.
3 to 6 weeks
Turns a clear direction into something people can react to, before anyone commits to a full build.
Interim, part-time to full-time
Embedded product leadership for companies that lack it, or are between leaders.
Open-ended
Added to any engagement above, or on its own. Struthion stays with the build until the product is in production and the first users are adopting it, for as long as that takes. It always combines two things.
Build mechanics
Product leadership
None of these quite right? Work can be shaped to fit the problem. Start with a conversation.
Book a callApproach
The steps below are typical. Every engagement is scoped to the client, so the pace and the mix change.
1
A 30-minute call to understand the problem, the people involved and what a good result looks like. A written scope follows, planned around the client's needs and budget.
You get
2
Each phase has defined deliverables. Phases fit the need: discovery, user research, a prototype and tests, or a simple project.
You get
3
At the end of each phase, review what was found and choose what happens next.
You get
Need a leader, not a project?
Review the product, the team, the roadmap and the open decisions, then decide on a course of action. Can stand alone, or flow into an execution phase.
Jump right in. Fill the role as head of product: own the roadmap and priorities, and run discovery and delivery alongside the team.
Coach the team and set up the foundations: discovery and delivery practices, team rituals and release quality.
Any of these can include hiring and training support for a successor.
Let's build clarity together.
Book a call
Samantha Park
Founder & Principal
About
Samantha Park has spent more than 15 years taking products from idea to launch across fintech, cybersecurity and digital health. She has led product and design work across teams of 5 to 50 people, and she also builds products herself. That keeps strategy tied to realistic execution.
PMP. B.S., Information Sciences & Technology, Penn State. AI Product Management Certificate, Product Faculty, 2026.
Named references and further detail are shared in conversation.
“The work took a genuinely messy governance problem, stock ownership guideline compliance, and turned it into a clear, documented foundation a development team could actually build from.”
“…her ability to take ambiguous, half-formed ideas and give them structure, and to keep everything moving on time and on budget.”
“I truly believe much of the successful implementation of the new line of business, technology, and security work this year is directly related to her leadership. The lift all her efforts brought across our teams was crucial to our ability to be successful in this launch.”
Sammy turns a recipe link or photo into step-by-step instructions with the ingredient amounts built into each step. It is a digital-physical solution designed around the cooking experience: cooks with messy hands, standing a few feet from the screen.
It is the practice's own test bed for what Struthion advises on: user research, fast prototypes, and AI output that is measured instead of assumed. Each version is tested against a set of 29 difficult recipes, with targets set in advance. The misses are tracked as closely as the passes.
Contact
Bring the problem or idea as it exists today. We'll discuss your vision, challenges, and budget needs. You'll leave with a clear view of how Struthion can help, and a proposal if requested.
Prefer to write? spark@struthion.io